I can't really get into the details of how this was made, but I can get into what we did (like making Ad Age's short list for their Best Experiential of 2022). I'll leave it up to the professionals to describe it - here's their copy writing.

Also, if you scroll down to the gallery on this page, there's a pretty good video - it's missing the BTS on purpose.

My role was: Creative Technology Producer. I did the things I usually do - and some new things, too.

It was a huge team of great folks and we partnered with Ogilvy.

Also, it's the first project I got document with new 📷 Fuji XH2-S. It's a great camera. Can't you tell?