Citizens: The Living Portrait of NYC
RadicalMedia partnered with Ogilvy for Citizens Bank
Creative Technology Producer
Experiential, R&D, Dynamic, Interactive
I can't really get into the details of how this was made, but I can get into what we did (like making Ad Age's short list for their Best Experiential of 2022). I'll leave it up to the professionals to describe it - here's their copy writing.
Also, if you scroll down to the gallery on this page, there's a pretty good video - it's missing the BTS on purpose.
My role was: Creative Technology Producer. I did the things I usually do - and some new things, too.
It was a huge team of great folks and we partnered with Ogilvy.
Also, it's the first project I got document with new 📷 Fuji XH2-S. It's a great camera. Can't you tell?