MSI: The Blue Paradox 2024 Updates
Client
RadicalMedia with Ogilvy for SC Johnson
Role
Creative Technology Producer, Projection Engineer, Systems Engineer
Team
RadicalMedia, Top Secret
Year
2024-06
Tags
Museum, New Technology, R&D, Experiential
Tools
Projectors
For the original 2022 installation, please see this link.
I can't go into how this was made and who made it, but I can give you some basics that were pulled from the much better copy writing of the creative production company behind it and readily available public information from the museum!
In addition to supporting the exhibit over the last year, we added in some new projected areas, revised some graphics and updated some videos. The updates all focused on "Extended Producer Responsibility," which is something you should absolutely learn about – it's a top-down common sense approach to reducing waste and finding efficiencies in manufacturing. I am proud of the message behind this exhibit and my contribution to make it happen. What a difference a drop in the ocean can make!
It's on-view currently. I recommend checking it out!